Keeping it local: Chicago-based cannabis brand to sponsor hometown professional hockey team

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Summary

Chicago-based Verilife calls the agreement a first between a cannabis company and a hometown sports team. Verilife Cannabis Dispensary has inked a one-year sponsorship deal with the Chicago Wolves of the American Hockey League. It’s also not the first time a sports team or league has partnered with a cannabis company. As for the AHL, the Pro Hockey Players Association, which represents players in both the AHL and the East Coast Hockey League, partnered with therapeutic cannabis company Tidal Health Solutions last year. Go Wolves,” adds Chris Friederich, senior executive of corporate partnerships with the Chicago Wolves.

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Verilife Cannabis Dispensary has inked a one-year sponsorship deal with the Chicago Wolves of the American Hockey League.

Chicago-based Verilife calls the agreement a first between a cannabis company and a hometown sports team.

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