FIKA lifestyle brand set on redefining cannabis retail

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Summary

The company’s plan is to open 18 FIKA Local and FIKA Herbal Goods locations across the country through 2023. Toronto’s historic Distillery District has become home to the city’s first-ever FIKA Herbal Goods store, a brand that’s hyper-focused on customers by taking a three-S approach: sophisticated, stylish and shameless. Canada’s cannabis industry is no stranger to trying different things to make for an engaging and interactive experience. Other products include cannabis-infused chocolates, gummies, cold beverages, wellness products, topicals, Boy Smells candles and apparel, FIKA totes and South American Palo Santo smudging wood. Another store, this time in Toronto’s newly renovated Union Station market, is set to launch next year.

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Toronto’s historic Distillery District has become home to the city’s first-ever FIKA Herbal Goods store, a brand that’s hyper-focused on customers by taking a three-S approach: sophisticated, stylish and shameless.

Often translated from Swedish to English as “a coffee and treat break,” FIKA both as a word and a mantra seeks to promote a state of mind that encourages consumers “to pause and enjoy the everyday beauty in life.”

The layout and aesthetics of the store, which opened its doors today, are designed in the hopes of reflecting those positive feelings.

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