Ricky Williams, the National Football League (NFL) running back star turned cannabis entrepreneur, has launched a cheeky, yet still appropriate, new cannabis lifestyle brand called Highsman. Inspired, he “set off to study the origins of cannabis in the foothills of the Himalayans. Williams’s first brush with cannabis, though, could be familiar to others who did not become standout athletes, weed entrepreneurs or podcasters. While Williams has taken plenty of flack for his cannabis use in past, including during his playing days, his website notes he was “undeterred by people’s ignorance. In fact, the NFL testing policy when it comes to cannabis has changed quite a bit.
Ricky Williams, the National Football League (NFL) running back star turned cannabis entrepreneur, has launched a cheeky, yet still appropriate, new cannabis lifestyle brand called Highsman.
In a statement Monday, the Heisman Trophy winner for 1998 suggested “it is time we change the way we talk about cannabis,” pointing out that the brand seeks to represent “an appreciation for greatness.”
Focusing on helping to “empower...
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