Grateful Dead provides inspiration for Toronto-based cannabis retail store

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Scarlet Fire was built by passionate cannabis users, for passionate cannabis users. Dead Heads will feel at home at Scarlet Fire Cannabis Co., one of the latest retail cannabis stores to open in Toronto. Founded by David Ellison, a former securities lawyer, the shop reflects Ellison’s passion for the Grateful Dead, music, magic and psychedelia. We’ve created a place where cannabis, music, magic and psychedelia merge,” he said. Other odes to the Grateful Dead include the “Wall of Sound,” a replica of the Dead’s touring sound system, as well as items from Ellison’s personal collection of Dead memorabilia.

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Dead Heads will feel at home at Scarlet Fire Cannabis Co., one of the latest retail cannabis stores to open in Toronto.

Founded by David Ellison, a former securities lawyer, the shop reflects Ellison’s passion for the Grateful Dead, music, magic and psychedelia.

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