Marketing &Amp; Promotion
Cannabis Trade Show Strategies
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021. The cannabis industry, buoyed by its designation as “essential,” returned...
1y
MG Retailer
3 Cannabis Marketing Myths Powerhouse Brands Avoid
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of 2020, according to New Frontier Data’s “Cannabis in the U.S.: 2021 Mid-Year...
1y
MG Retailer
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social stigma surrounding consumption has steadily disappeared in tandem with...
2y
MG Retailer
What Will Cannabis Trade Shows Look Like in the Future?
The shows they are a-changin’. In size, scope, and venue, conferences, expos, and conventions will take on a new complexion going forward, starting this year. The most noticeable change in cannabis trade shows so far: virtual...
2y
MG Retailer
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers, relying on industry-specific platforms to advertise cannabis to consumers has...
2y
MG Retailer
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated during the war on drugs, many curious consumers now...
2y
MG Retailer
2022 Cannabis Trade Shows Schedule
After a nearly two-year hiatus, cannabis trade shows, conferences, and expos are scheduled to return in 2022. The list below is not comprehensive because some organizers had not finalized plans by our deadline, and some events...
2y
MG Retailer
How to Construct a Dispensary Marketing Budget
In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as a percentage of projected revenue. This is especially...
2y
MG Retailer
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to promote “vaping, tobacco, and weapons.” Though Instagram made the...
4y
MG Retailer
What Cannabis Brands Can Learn from Greek Mythology
In Greek mythology, Icarus drowned after plummeting from the sky because, in his complacency and hubris, he flew too close to the sun and melted the wings his father had made. Danny Miller’s 1990 book The Icarus Paradox...
4y
MG Retailer
Do You Have a Cannabis Crisis Communications Plan?
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course. You’ve no doubt read about it and pondered the ramifications....
4y
MG Retailer
Yes, You Can Advertise Cannabis
Cannabis is moving forward. Despite how exciting it’s been to operate in an emerging industry, each passing day brings greater clarity about regulations and less confusion about what we can and cannot do. As we move toward...
4y
MG Retailer
Save the Planet with Sustainable Cannabis Packaging
Cannabis is a consumer-driven industry, and consumers have spoken: They want sustainable packaging, and they want it now. In survey after survey worldwide, consumers have said they prefer to buy brands that reflect their...
4y
MG Retailer
Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having difficulty getting her products into major retailers. Based on feedback...
4y
MG Retailer
Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest before jumping into his Lincoln Navigator—or...
4y
MG Retailer