B.C. Craft Supply Co. Ltd., a company focused on advancing cannabinoid and psychedelic innovation and psychotherapy, has inked a deal with NBA Hall of Famer Gary Payton to offer his new General Principle cannabis collection. The athletic wellness brand, General Principle, co-founded by Payton, a nine-time NBA All-Star, was launched today. Payton is certainly not the first former NBA star to dip his toe into the cannabis pool. Former NBA players doing so include Matt Barnes, John Wall and Carmelo Anthony, Al Harrington, Chris Webber and Shawn Kemp.
B.C. Craft Supply Co. Ltd., a company focused on advancing cannabinoid and psychedelic innovation and psychotherapy, has inked a deal with NBA Hall of Famer Gary Payton to offer his new General Principle cannabis collection.
The athletic wellness brand, General Principle, co-founded by Payton, a nine-time NBA All-Star, was launched today. The deal is between B.C. Craft Supply subsidiary Feelwell Brands Inc. and Payton’s Place LLC.
Meant for every athlete looking to their fitness and recovery programs, the collection includes performance-inspired cannabis products made...
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