Last year, though, Baron Cohen told Entertainment Tonight that he was retiring Borat and was done with disguise movies. According to The Associated Press, a document filed in Federal Court in Boston notes that both Baron Cohen, 50, and the Massachusetts cannabis company, Solar Therapeutics Inc., have agreed to dismiss the case. Although Solar Therapeutics removed the ad three days after being sent a cease-and-desist letter in April 2021, it declined to compensate Baron Cohen for any exploitation of his image and the Borat character. No settlement was announced, but actor and activist Sacha Baron Cohen reportedly will not move forward with his lawsuit against a cannabis dispensary that used an image and catchphrase of his Borat character in a billboard ad without permission. Image of the billboard as displayed in the lawsuit. / Lawsuit cited copyright infringement and false advertising The unlicensed use of Baron Cohen’s image, and the implied endorsement and affiliation with the company, is false, the lawsuit states.
No settlement was announced, but actor and activist Sacha Baron Cohen reportedly will not move forward with his lawsuit against a cannabis dispensary that used an image and catchphrase of his Borat character in a billboard ad without permission.
According to The Associated Press, a document filed in Federal Court in Boston notes that both Baron Cohen, 50, and the Massachusetts cannabis company, Solar Therapeutics Inc., have agreed to dismiss the case.
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